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Victim to Victor: Stories of Joy
Join Jesse Wilson, trial consultant and author of the new Trial Guides book, Witness Preparation: How To Tell the Winning Story, for a 60-minute free webinar on using one of the most powerful tools at your disposal to connect with the jury in your next case: joy.

Joy in the courtroom may seem counterintuitive for some plaintiffs’ attorneys, but joy can be your greatest ally if you know how to wield its power. Joy is the most powerful change agent in the courtroom. It is an emotion that scares the bejezus out of the defense. Why? Because joy is literally impossible to defend against. Joy is an emotion that maximizes your client’s damages.

In this webinar, Wilson will cover the following:
- Juror connection and the psychology of joy in courtroom
- High activation vs. low activation feelings, and how to motivate jurors
- Helpful exercises for your client
- Trusting the power of joy in the courtroom

When your message to jurors becomes, “Despite the pain in my client’s life… there is joy,” you reveal how great your client’s challenges are. Learn to look beneath the mask your client wears. Pain can kill your case. Joy empowers jurors to act. Find the joy. Trust it. And let it fill the entire courtroom. Because joy is who your client really is, despite their pain.


Dec 15, 2022 09:30 AM in Pacific Time (US and Canada)

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